“Plus Development Corporation: Joint venturing a breakthrough product”
Steven C. Wheelwright
(Harvard University)
96
Abstract
“Plus Corporation, partnering with a leading edge Japanese manufacturer, is rushing a unique computer hard drive to market. This startup subsidiary must manage the cross‐cultural joint venture, survive a competitive crisis, and keep the parent corporation happy.” The product development project was so successful, top management at Plus was given the opportunity to run its parent company.
Citation
Wheelwright, S.C. (1990), "“Plus Development Corporation: Joint venturing a breakthrough product”", Planning Review, Vol. 18 No. 2, pp. 27-27. https://doi.org/10.1108/eb054284
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited