The dynamics of strategic change at Mega Corporation
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Abstract
By refocusing its attention on its core business, this sleepy subsidiary woke up to true opportunity. Though its young CEO was well aware of the several strategic management theories powering the transition, he chose to make humanistic principles such as leadership and trust his operative mode of management.
Citation
Greiner, L. and Bhambri, A. (1990), "The dynamics of strategic change at Mega Corporation", Planning Review, Vol. 18 No. 2, pp. 18-26. https://doi.org/10.1108/eb054283
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited