How battle‐tested managers assess strategic alliances

Abstract

This survey of joint venture managers asked what they were doing light and doing wrong. By striving to avoid their mistakes, you can increase the potential value of your strategic alliance.

Citation

Pekar, P. (1989), "How battle‐tested managers assess strategic alliances", Planning Review, Vol. 17 No. 4, pp. 34-37. https://doi.org/10.1108/eb054265