Planning at aAtlantic Richfield

Abstract

In May 1986, the Planning Forum's Southern California Chapter presented its Award for Excellence in Strategic Management and Planning to Robert E. Wycoff, the fifty‐five‐year‐old president and chief operating officer of Atlantic Richfield Co. Arco is the twelfth largest industrial corporation in the United States, based on 1985 revenues of $22.5 billion. The Chapter's selection committee picked Arco out of a field of a hundred companies, comparing them against a list of criteria that included: commitment to planning, the company's planning system, and the results of that planning.

Citation

Rees, D. (1986), "Planning at aAtlantic Richfield", Planning Review, Vol. 14 No. 5, pp. 41-43. https://doi.org/10.1108/eb054163