Quick change strategies for vertical integration
Kathryn Rudie Harrigan
(Professor at Columbia University Graduate School of Business in New York City.)
312
Abstract
The decision to make or buy product components or services must constantly be reevaluated as a firm's competitive position changes. But managers often fail to keep fine tuning these important relationships because they don't recognize the dangers of allowing their firm's vertical integration strategy to become obsolete.
Citation
Rudie Harrigan, K. (1986), "Quick change strategies for vertical integration", Planning Review, Vol. 14 No. 5, pp. 32-37. https://doi.org/10.1108/eb054161
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited