Forecasting: The myth of control
Abstract
Many managers are disillusioned by the dismal record of their strategic and financial planners in forecasting even the near future. And trustworthy futurist gurus are getting harder to find. The thoughtful expositions of Herman Kahn (Hudson Institute) and Amelia Peccei (Club of Rome) have been replaced by the pop speculation of Naisbitt. Does futurism have a future? Donald Michael recasts our understanding of what to expect from futurism in this interview with Planning Review's editor, Robert Allio.
Citation
Michael, D.N. (1986), "Forecasting: The myth of control", Planning Review, Vol. 14 No. 3, pp. 6-11. https://doi.org/10.1108/eb054142
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited