Cooperative strategies
Richard P. Nielsen
(Associate Professor at the Boston College School of Management in Chestnut Hill, Massachusetts)
757
Abstract
Michael Porter discusses three generic strategies for outperforming competitors in his influential book, Competitive Strategy—overall cost leadership, differentiation, and focus. While these strategies are familiar to planners, what may be less familiar but equally successful are strategies that stress cooperative mutual gain rather than strict competition. There are four types of generic cooperative mutual gain strategies:
Citation
Nielsen, R.P. (1986), "Cooperative strategies", Planning Review, Vol. 14 No. 2, pp. 16-20. https://doi.org/10.1108/eb054137
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited