Product‐market decisions: Dancing on the razor's edge
Roy E. Carpenter
(Professor of management, at Southeastern Louisiana University)
Jerry Kinard
(Professor of management, at Southeastern Louisiana University)
Frank Van Mullen
(Account executive with A. G. Edwards & Sons, Inc.)
Peter Wright
(Professor of management, at Southeastern Louisiana University)
49
Abstract
Competitiveproduct‐market decisions differ according to the challenges a firm faces, and these variables need to be considered in the planning process. Four actual cases in point:
Citation
Carpenter, R.E., Kinard, J., Van Mullen, F. and Wright, P. (1986), "Product‐market decisions: Dancing on the razor's edge", Planning Review, Vol. 14 No. 1, pp. 24-46. https://doi.org/10.1108/eb054131
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited