The straw that stirs the drink: Leadership at Pepsico

Abstract

Strategic planning is clearly a line function at PepsiCo. In stronger terms, strategy is the essence of our business and the responsibility of each of our division presidents. This is the one responsibility we do not allow them to delegate. They can have strategic planning departments—as long as they realize that they're the strategic planners.

Citation

Wayne Calloway, D. (1985), "The straw that stirs the drink: Leadership at Pepsico", Planning Review, Vol. 13 No. 3, pp. 8-13. https://doi.org/10.1108/eb054099