Field analysis: A 3‐D look at opportunities
Dean Silverman
(Vice president at Strategic Planning Associates, Inc., Washington, D.C.)
46
Abstract
The development of strategic analysis began with the experience curve. Then consultants came up with the four‐cell version of the portfolio matrix. This was followed by the nine‐cell approach. And now comes … field analysis.
Citation
Silverman, D. (1984), "Field analysis: A 3‐D look at opportunities", Planning Review, Vol. 12 No. 5, pp. 22-24. https://doi.org/10.1108/eb054073
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited