Strategizing for a spectrum of possibilities
Gerard Badler
(President of PIMS Associates.)
36
Abstract
Establishing planning process that can cope with a variety of futures requires a solid knowledge of universal givens. You need to know how to position a business to be successful regardless of the growth rate of its market or the pressures of inflation.
Citation
Badler, G. (1984), "Strategizing for a spectrum of possibilities", Planning Review, Vol. 12 No. 4, pp. 28-31. https://doi.org/10.1108/eb054067
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited