The impact of demographic and societal changes on U.S. business

Abstract

With due recognition to the fact that business planning always occurs in an environment of uncertainty, the decade from 1975 to 1985 seems more uncertain than most. It contains more reversals, more crossover points in established long‐term trends, and more demographic and societal changes than has previously been true in U.S. history. To illustrate this point, this article identifies twelve trends that will very likely have a significant impact on the business environment in the next fifteen years and beyond. However, since other trends exist, and still others will emerge as time goes by, planners will need to consider these twelve the minimum number of societal and demographic factors in any current planning effort.

Citation

Brown, G.H. (1983), "The impact of demographic and societal changes on U.S. business", Planning Review, Vol. 11 No. 3, pp. 32-39. https://doi.org/10.1108/eb054023