Driving force: Key to strategy

Abstract

The corporate planner needs a foundation from which to coordinate short and long range planning operations. This foundation is the organization's statement of strategy. Underlying the strategy, an organization must still have a unifying concept. We call this theme the driving force, and we have found that it propels every strategic program.

Citation

Markus, R.M. (1981), "Driving force: Key to strategy", Planning Review, Vol. 9 No. 6, pp. 24-27. https://doi.org/10.1108/eb053968