Approaches to competitive analysis
165
Abstract
Much business success depends upon the actions and reactions of competition. Market position, freedom of pricing, and finally the bottom line return on investment all are determined by what competition does and how one reacts to what they do.
Citation
Smith, S. (1981), "Approaches to competitive analysis", Planning Review, Vol. 9 No. 6, pp. 14-18. https://doi.org/10.1108/eb053966
Publisher
:MCB UP Ltd
Copyright © 1981, MCB UP Limited