Why cash is king at Cooper

Abstract

At cooper industries we treat cash with great respect. In fact, the view of our entire management team is colored by the importance we place on cash. It affects the way we look at opportunities, the way we deal with problems, and the way we measure achievements. And it certainly affects the way we do our planning — strategic, long‐range, and near‐term. We have exaggerated only slightly in the phrase we coined to capsulize our viewpoint: “Cash is king.”

Citation

Cizik, R. (1981), "Why cash is king at Cooper", Planning Review, Vol. 9 No. 6, pp. 8-9. https://doi.org/10.1108/eb053964