Managing the strategic design making process

Abstract

The essence of strategic planning is to provide a conceptual framework for the company's chief executive officer (CEO) and line managers to enable them to make decisions today that will affect the company in the future. Strategic planning involves the formulation of long term goals and objectives and the selection of strategies to achieve these goals and objectives for the company in light of an uncertain environment in which the firm must operate.

Citation

Naylor, T.H. (1980), "Managing the strategic design making process", Planning Review, Vol. 8 No. 5, pp. 30-33. https://doi.org/10.1108/eb053926