Product‐market planning: Middle management's bridge to the future
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Abstract
This article is based on a chapter from the forth‐coming NASCP book by the authors titled, The Practice of Planning: Strategic, Administrative and Operational.
Citation
Reinharth, L., Jack Shapiro, H. and Kallman, E.A. (1979), "Product‐market planning: Middle management's bridge to the future", Planning Review, Vol. 7 No. 6, pp. 11-14. https://doi.org/10.1108/eb053893
Publisher
:MCB UP Ltd
Copyright © 1979, MCB UP Limited