Our electronic library

Abstract

Long and short‐range‐planning helps, as in the chemical and and drug industry, with planners beating nonplanners' sales and profits by 60 percent. To start formal, integrated long‐and short‐range planning, select and appoint a planning director, teach planners about planning usage and results, create a standard view of the organization, define future goals by phases or years, select a planning site, determine future goals, run the plant by the plan, and revise planning yearly. This requires educating staff in planning's desirability, techniques, and corporate goals. It also requires economic, technological, social, political and legal, and competitive views going into the planning, to be understood. Planning should define risks, resources, and competitive advantages over rivals.

Citation

(1977), "Our electronic library", Planning Review, Vol. 5 No. 2, pp. 16-18. https://doi.org/10.1108/eb053793