To read this content please select one of the options below:

Socioeconomic trends and corporate strategies

Irwin Goldman (Corporate Director of Planning for Merck & Co., Inc., an international manufacturer of health products which is headquartered in Rahway, New Jersey.)

Planning Review

ISSN: 0094-064X

Article publication date: 1 February 1976

441

Abstract

Many of the problems facing corporations today are the familiar ones: rising costs, reduced profit margins, intensified competition made more keen by the recession and growing market saturation, product obsolescence, complex and more stringent government legislative and regulatory requirements. The list goes on. Although we have faced these problems before, there seems to be a new urgency to our search for plans and strategies to deal with them. The problems seem somehow bigger, more refractory today, and more urgent.

Citation

Goldman, I. (1976), "Socioeconomic trends and corporate strategies", Planning Review, Vol. 4 No. 2, pp. 14-26. https://doi.org/10.1108/eb053754

Publisher

:

MCB UP Ltd

Copyright © 1976, MCB UP Limited

Related articles