COMPETITIVE STRATEGY, ENVIRONMENTAL SCANNING AND PERFORMANCE: A CONTEXT SPECIFIC ANALYSIS OF THEIR RELATIONSHIP
International Journal of Commerce and Management
ISSN: 1056-9219
Article publication date: 1 January 2001
Abstract
This study examines the scanning/strategy relationship in the context‐specific setting of the health care industry. It extends the current research on the strategy/scanning relationship to include performance. Results confirm the moderating role played by environmental scanning activities in the strategy/performing relationship, thus providing further evidence for the contingency relationship among the environment, the organization's internal processes, and performance.
Citation
Kumar, K., Subramanian, R. and Strandholm, K. (2001), "COMPETITIVE STRATEGY, ENVIRONMENTAL SCANNING AND PERFORMANCE: A CONTEXT SPECIFIC ANALYSIS OF THEIR RELATIONSHIP", International Journal of Commerce and Management, Vol. 11 No. 1, pp. 1-33. https://doi.org/10.1108/eb047413
Publisher
:MCB UP Ltd
Copyright © 2001, MCB UP Limited