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A New Approach to Strategic Forecasting

Barbara G. Cohen (Principal with Booz‐Allen & Hamilton in Chicago)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 May 1988

176

Abstract

Projecting demand can be made more credible and insightful for developing strategy when it is based on an understanding of underlying drivers. These include societal trends, demographics, and the possibility of product substitution.

Citation

Cohen, B.G. (1988), "A New Approach to Strategic Forecasting", Journal of Business Strategy, Vol. 9 No. 5, pp. 38-42. https://doi.org/10.1108/eb039255

Publisher

:

MCB UP Ltd

Copyright © 1988, MCB UP Limited

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