How Small‐Share Firms Can Uncover Winning Strategies
John L. Ward
(Ralph Marotta Professor of Management at Loyola University of Chicago)
Stanley F. Stasch
(Charles II. Kellstadt Professor of Marketing at Loyola University of Chicago)
82
Abstract
Can small‐share firms step out of the shadow of the market leader? Yes. Here is how to evaluate a strategy's potential success.
Citation
Ward, J.L. and Stasch, S.F. (1988), "How Small‐Share Firms Can Uncover Winning Strategies", Journal of Business Strategy, Vol. 9 No. 5, pp. 26-31. https://doi.org/10.1108/eb039253
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited