Organizing for New Product Development
Christopher K. Bart
(Research fellow at the National Centre for Management Research and Development at the University of Western Ontario, London, Canada, and he is Associate Professor of Business Policy, School of Business, McMaster University, Hamilton, Canada)
138
Abstract
The promise seen in new venture units is alluring.
Citation
Bart, C.K. (1988), "Organizing for New Product Development", Journal of Business Strategy, Vol. 9 No. 4, pp. 34-38. https://doi.org/10.1108/eb039240
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited