STRATEGIES TO OUTPACE THE COMPETITION
Xavier Gilbert
(Professor of Business Administration at IMEDE Management Development Institute in Lausanne, Switzerland)
Paul Strebel
(Professor of Business Administration at IMEDE Management Development Institute in Lausanne, Switzerland)
3780
Abstract
Should one compete on the basis of product features or price? Both, say the authors. A successful strategy should be flexible enough to exploit market changes by making timely shifts back and forth.
Citation
Gilbert, X. and Strebel, P. (1987), "STRATEGIES TO OUTPACE THE COMPETITION", Journal of Business Strategy, Vol. 8 No. 1, pp. 28-36. https://doi.org/10.1108/eb039185
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited