The New Phase of Strategic Management
Peter Pekar
(Formerly with the Michael Allen Company, currently works for a major information services company)
168
Abstract
Corporate planning in U.S. industry came of age in the 1970s. Numerous firms recognizing the tremendous forces impacting industry saw the need for a formalized planning capability to cope with the new environment. Typically, their efforts focused on clarifying corporate direction—identifying and evaluating opportunities and risks and specifying corporate strategic objectives and goals.
Citation
Pekar, P. (1984), "The New Phase of Strategic Management", Journal of Business Strategy, Vol. 5 No. 2, pp. 96-100. https://doi.org/10.1108/eb039065
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited