THE PSYCHOLOGY OF CORPORATION: HOW IDENTITY INFLUENCES BUSINESS
Laurence D. Ackerman
(Principal with Anspach Grossman Portugal, New York)
273
Abstract
Understanding the fundamental identity of one's company—the source of its traditions and shared values—can help explain and foreshadow success and failure in business. In fact, it may be the principal internal influence on the company.
Citation
Ackerman, L.D. (1984), "THE PSYCHOLOGY OF CORPORATION: HOW IDENTITY INFLUENCES BUSINESS", Journal of Business Strategy, Vol. 5 No. 1, pp. 56-65. https://doi.org/10.1108/eb039047
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited