FORMULATING A STRATEGY OF SUPERIOR RESOURCES
Milton C. Lauenstein
(President of Telequip Corporation, Littleton, MA)
Wickham Skinner
(James E. Robison Professor of Business Administration, Harvard University Graduate School of Business)
414
Abstract
The grass may seem greener in another field, but take a long, hard look before your company diversifies. The pitfalls of scattering your resources—technology, knowledge, management, human skills, and finances—can mean disaster. Concentrate instead on focusing your energies and gaining competitive advantage.
Citation
Lauenstein, M.C. and Skinner, W. (1980), "FORMULATING A STRATEGY OF SUPERIOR RESOURCES", Journal of Business Strategy, Vol. 1 No. 1, pp. 4-10. https://doi.org/10.1108/eb038884
Publisher
:MCB UP Ltd
Copyright © 1980, MCB UP Limited