Return on Communications
Journal of Human Resource Costing & Accounting
ISSN: 1401-338X
Article publication date: 1 February 1997
Abstract
In many countries today there is a debate on how to improve accounting to recognise also the non‐material value of companies. As a contribution to this debate, the Swedish Public Relations Association has initiated a project to develop the know‐how of how a company's profits and value can increase through investments in information, communications and relationships. The project applies also to the public sector and other organisations.
Citation
(1997), "Return on Communications", Journal of Human Resource Costing & Accounting, Vol. 2 No. 2, pp. 75-103. https://doi.org/10.1108/eb029040
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited