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NEW DEVELOPMENT IN TECHNIQUES FOR ANALYSING DIVERSIFIED COMPANIES IN TODAY'S GLOBAL ENVIRONMENT

Raul G. Morales (Department of Management, School of Business Administration and Economics, California State University ‐ Fullerton, Fullerton, California 92634‐9480, USA)
Brian H. Kleiner (Department of Management, School of Business Administration and Economics, California State University ‐ Fullerton, Fullerton, California 92634‐9480, USA)

Management Research News

ISSN: 0140-9174

Article publication date: 1 August 1996

130

Abstract

Over the last decades, our global outlook has changed rapidly in many ways. What used to be no longer is: the fall of the Berlin wall, the disintegration of the U.S.S.R., and the emergence of common trade markets are just a few examples of big changes that are affecting our every day life. One big change in particular has turned our whole business community upside down: the globalisation of world markets.

Citation

Morales, R.G. and Kleiner, B.H. (1996), "NEW DEVELOPMENT IN TECHNIQUES FOR ANALYSING DIVERSIFIED COMPANIES IN TODAY'S GLOBAL ENVIRONMENT", Management Research News, Vol. 19 No. 8, pp. 41-48. https://doi.org/10.1108/eb028486

Publisher

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MCB UP Ltd

Copyright © 1996, MCB UP Limited

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