A Novel Approach to Curriculum Development

Abstract

There is now widespread recognition of some degree of mismatch between the needs of industry and much of the provision of management and business education. There appears to be a gap between the traditional curriculum in business and management and the actual knowledge and understanding required to undertake the management task. This is exemplified by the experience that those undergoing formal training in business and management often report at their workbase to very successful managers who nevertheless would be often unable to succeed at the examination which their subordinates are taking — or indeed have taken. This phenomenon does not extend to science and engineering nor to the established professions. Qualified scientists and engineers, lawyers and accountants would, given some time for revision, expect to pass examinations being taken by their subordinates. This can arise because the nature of the industrial and commercial experience of those teaching science, engineering and professional subjects is often different, in kind, to the experience of those teaching business and management.

Citation

Ball, D.F., Banks, P. and McCann, T. (1989), "A Novel Approach to Curriculum Development", Management Research News, Vol. 12 No. 2, pp. 8-10. https://doi.org/10.1108/eb028003