THE R&D/MARKETING INTERFACE IN THE PHARMACEUTICAL INDUSTRY

Abstract

The article looks at one aspect of a study of the R&D/marketing interface in six projects drawn from three companies in the pharmaceutical industry.

Citation

Elstone, C.G., Ball, D.F. and Pearson, A.W. (1988), "THE R&D/MARKETING INTERFACE IN THE PHARMACEUTICAL INDUSTRY", Management Research News, Vol. 11 No. 4/5, pp. 31-34. https://doi.org/10.1108/eb027988