The Management of Strategic and Operational Change
3699
Abstract
The research sees the nature of management as a critical aspect of competitiveness. It outlines an approach to strategic change and competitiveness which highlights both the linkages involved and the central role of management.
Keywords
Citation
Whipp, R. (1988), "The Management of Strategic and Operational Change", Management Research News, Vol. 11 No. 1/2, pp. 27-28. https://doi.org/10.1108/eb027944
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited