Distribution Policy
138
Abstract
The focus of this article is on the detailed elements of distribution. A form of checklist is developed of the key elements that need to be considered by any company, not just retailers, in setting a distribution strategy.
Keywords
Citation
Mercer, A. (1987), "Distribution Policy", Management Research News, Vol. 10 No. 3, pp. 6-7. https://doi.org/10.1108/eb027908
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited