An Investigation of the Effects of Three Variables in Response Rate of Mail Surveys

Abstract

The degree of interest in the subject of a survey has no effect on response rates from samples of the general public, and short questionnaires yield substantially higher response rates than lengthier ones. Two questionnaires of identical length but covering two different topics were used in a survey of 240 people drawn at random from a Montreal telephone directory; the results concluded that an offer of survey results to participants does not affect response rate significantly, but persistence alone represents the crucial factor in securing good returns.

Citation

Kindra, G.S., McGown, K.L., Gandhi, D. and Benay, G. (1985), "An Investigation of the Effects of Three Variables in Response Rate of Mail Surveys", Management Research News, Vol. 8 No. 1, pp. 27-31. https://doi.org/10.1108/eb027858