Using Conjoint Analysis to Determine a Compensation Package

Abstract

The ability to investigate the relative importance employees attach to various compensation components and to determine how trade‐offs might be made, should enable organisations to develop more flexible reward packages which better meet employees' needs, without necessarily adding to costs. Conjoint analysis is a means of obtaining such information.

Citation

Soutar, G.N. and Savery, L.K. (1983), "Using Conjoint Analysis to Determine a Compensation Package", Management Research News, Vol. 6 No. 3, pp. 11-15. https://doi.org/10.1108/eb027827