Planning New Industrial Products: Is Strategic Planning More Important Than Forecasting?

Abstract

Future research into forecasting and its relationship with new product planning will benefit from a more thorough analysis of the decision‐making processes involved at the micro‐level. Decisions to develop and introduce new products are predicted upon a corporate decision maker's judgement as to future buyer needs, competitive behaviour, technological change and the competitive abilities of the firm.

Citation

McTavish, R. (1983), "Planning New Industrial Products: Is Strategic Planning More Important Than Forecasting?", Management Research News, Vol. 6 No. 3, pp. 6-10. https://doi.org/10.1108/eb027826