Kids Culture
International Journal of Advertising and Marketing to Children
ISSN: 1464-6676
Article publication date: 1 February 2000
Abstract
This paper is taken from a presentation slide show given by the author late last year. It talks about promoting to children and how, as children are growing up younger, new strategies are needed to capture and retain their interest.
Keywords
Citation
Bowen, M. (2000), "Kids Culture", International Journal of Advertising and Marketing to Children, Vol. 2 No. 1, pp. 19-23. https://doi.org/10.1108/eb027631
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited