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Forming Effective Partnerships with Tomorrow's Decision Makers

Andrea Carver (MBA Publishing Ashley House 44 High Street Boston Spa W. Yorkshire LS23 6EA, UK)
David Needham (The Nottingham Trent University Faculty of Education Clifton Campus Clifton Lane Nottingham, UK)

International Journal of Advertising and Marketing to Children

ISSN: 1464-6676

Article publication date: 1 January 2000

79

Abstract

In a knowledge‐based society the onus is placed upon teachers to provide their students with high‐quality experiences that will enable them to work autonomously in the rapidly changing world of work. The Times 100 has created a range of partnerships between The Times, it's sponsors and educational users by providing opportunities for young people to use up‐to‐date case studies as part of their learning.

Keywords

Citation

Carver, A. and Needham, D. (2000), "Forming Effective Partnerships with Tomorrow's Decision Makers", International Journal of Advertising and Marketing to Children, Vol. 1 No. 4, pp. 307-313. https://doi.org/10.1108/eb027624

Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited

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