Addressing the Gender Issue
International Journal of Advertising and Marketing to Children
ISSN: 1464-6676
Article publication date: 1 January 2000
Abstract
The authors looks at the problem of missing audiences in the games market, in this case young females. He shows that when it comes to operating in an industry where the purchase profile is at odds with market place demographics capturing this ‘lost audience’ is vital.
Keywords
Citation
Fox, P. and Woodley, M. (2000), "Addressing the Gender Issue", International Journal of Advertising and Marketing to Children, Vol. 1 No. 4, pp. 285-290. https://doi.org/10.1108/eb027621
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited