Developing Customer Relationships From an Early Age
International Journal of Advertising and Marketing to Children
ISSN: 1464-6676
Article publication date: 1 January 2000
Abstract
Until relatively recently, marketers did not take the youth market very seriously, unless they were selling products of immediate interest to young people — such as toys, sweets or drinks. The author looks at how, in the last ten years, the attitudes of organisations of all types towards young people have undergone a quiet revolution.
Keywords
Citation
Fairlie, J. (2000), "Developing Customer Relationships From an Early Age", International Journal of Advertising and Marketing to Children, Vol. 1 No. 4, pp. 279-284. https://doi.org/10.1108/eb027620
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited