Never too Late to Throw in that Safety Net for Young Explorers
International Journal of Advertising and Marketing to Children
ISSN: 1464-6676
Article publication date: 1 February 1999
Abstract
The Internet has been a battleground for all kinds of contentious issues from censorship to personal privacy but nothing seems to have raised more hackles than the issue of marketing to children. This paper looks at how advertisers themselves see and address this issue.
Keywords
Citation
Hurst, R. (1999), "Never too Late to Throw in that Safety Net for Young Explorers", International Journal of Advertising and Marketing to Children, Vol. 1 No. 2, pp. 119-123. https://doi.org/10.1108/eb027604
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited