Communicating with Kids and Getting Them to Talk to You
International Journal of Advertising and Marketing to Children
ISSN: 1464-6676
Article publication date: 1 February 1999
Abstract
Children see the internet as ‘their’ medium: email is ‘their’ communications channel. As more and more children get their own email address, it becomes an attractive (and relatively economical) means for brands to keep in touch with them. But a lot of damage can be done by using the medium unwisely. This article sets out a system for ensuring content is developed in such a way that children are pleased to receive it.
Keywords
Citation
Cousins, J. (1999), "Communicating with Kids and Getting Them to Talk to You", International Journal of Advertising and Marketing to Children, Vol. 1 No. 2, pp. 109-111. https://doi.org/10.1108/eb027602
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited