Building a Responsible Partnership with Schools JazzyBooks: A Case Study
International Journal of Advertising and Marketing to Children
ISSN: 1464-6676
Article publication date: 1 February 1999
Abstract
This article looks at the existing forms of in‐school marketing and the results of the launch of the JazzyBooks programme of sponsored school media.
Keywords
Citation
Coleman, C. (1999), "Building a Responsible Partnership with Schools JazzyBooks: A Case Study", International Journal of Advertising and Marketing to Children, Vol. 1 No. 2, pp. 93-97. https://doi.org/10.1108/eb027600
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited