PLANNING ON a journey
Steve Cardell
(Head of transformation consulting)
Matthew Johnson
(Senior consultant for alliancing services, at Bywater © Bywater plc 1998.)
48
Abstract
An alliance with another company can deliver rewards in the shape of increased efficiency, value and effectiveness. But as a strategy it should be approached as a joint journey facilitated by shared goals and experiences, shared gain and shared pain.
Citation
Cardell, S. and Johnson, M. (1999), "PLANNING ON a journey", Measuring Business Excellence, Vol. 3 No. 1, pp. 36-39. https://doi.org/10.1108/eb025564
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited