False Marketing Recent Developments In Passing‐Off

Abstract

The law of passing‐off concerns itself primarily with the protection of a trader's goodwill — his customer connection. It has proved itself an expansive tort action, being used to combat a diverse variety of commercial dishonesty and unfair competition. In the leading case of ERVEN WARNINK BV v J. TOWNEND & SONS (HULL) (‘the Advocaat case’) [1980] RPC 31, Lord Diplock observed:

Citation

Johnson, H. (1994), "False Marketing Recent Developments In Passing‐Off", Managerial Law, Vol. 36 No. 3/4, pp. 1-40. https://doi.org/10.1108/eb022458