The Next approach from Hepworths

Abstract

Launched by the same progressive retailer who established Next, which has rapidly become the ‘role model’ for retailing in the eighties, Next for men promises to kindle the same kind of quiet shopping revolution in menswear. David Sands visited the Jenkins Design Group in London to discuss with Bernard Dooling how the assignment was tackled.

Citation

Sands, D. (1984), "The Next approach from Hepworths", Retail and Distribution Management, Vol. 12 No. 6, pp. 30-31. https://doi.org/10.1108/eb018251