Shops within shops: A changing strategy for retailers

Abstract

Concessionaires (shops within shops) have long been a feature of the department store; more recently they have emerged as having a role to play within the superstore retailing concept. In this article Steve Worthington examines the use by two major retailers, Tesco and Debenhams, of concessionaires as a strategic option, to create breathing space for themselves whilst they either restructure or reposition their retail interests.

Citation

Worthington, S. (1984), "Shops within shops: A changing strategy for retailers", Retail and Distribution Management, Vol. 12 No. 6, pp. 15-17. https://doi.org/10.1108/eb018250