Procurement and its Role in Corporate Strategy: An Overview of the Wine and Spirit Industry
Barry Sutton
(The Wine Society)
662
Abstract
Procurement can be seen as a key element in any organisational corporate strategy. The development of a procurement strategy is examined, discussing insights gained in the application of such a policy within an international drinks and leisure organisation.
Keywords
Citation
Sutton, B. (1989), "Procurement and its Role in Corporate Strategy: An Overview of the Wine and Spirit Industry", International Journal of Wine Marketing, Vol. 1 No. 1, pp. 49-59. https://doi.org/10.1108/eb017570
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited