Viewpoint: Let's make the lingua franker
18
Abstract
Communicate and enjoy it. Every article should begin not only by indicating what the author has to say, but be so striking that even the most cursory reader will want to read on.
Citation
(1984), "Viewpoint: Let's make the lingua franker", Education + Training, Vol. 26 No. 5, pp. 129-155. https://doi.org/10.1108/eb017026
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited