17. How Do We Estimate Demand on the Logistics System?

Abstract

For the logistics activity of the firm to operate smoothly, planned product vailability and distribution capability must be closely aligned with demand. Accurate demand or sales forecasts are needed to achieve this and to thus avoid the costs associated with both over and under supply. Yet, demand is not always a guaranteed response. Requirements planning provides a way to ensure capacity and supply are as compatible as possible.

Citation

(1988), "17. How Do We Estimate Demand on the Logistics System?", International Journal of Physical Distribution & Materials Management, Vol. 18 No. 2/3, pp. 67-72. https://doi.org/10.1108/eb014689